ADTA has prioritised cruise tourism as one of its five 2011/2012 strategy pillars.
“Cruise shipping has enjoyed strong recession-proof growth for many years,” explained HE Mubarak Al Muhairi, Director General, ADTA. “The market obviously ranges between low cost volume cruise business and very high end exclusive cruises – Abu Dhabi is targeting the higher end segment.”
In line with its long-term cruise ambitions, ADTA is planning to construct a permanent, purpose-built cruise terminal at Mina Zayed.
“Ultimately our capacity to build the cruise tourism business will rely on a combination of good planning, good infrastructure, strong marketing and industry co-operation,” explained Al Muhairi.
“With this in mind, we now have government approval for the concept of a world-class cruise terminal which is required if we are to fulfill our ambition of becoming a home port of choice. We have singled out three possible sites in the Mina Zayed vicinity and have commissioned technical feasibility studies into these. Once these are complete, we will go to the design stage. We intend to make the permanent facility truly world-class. We realize we will be servicing new generation vessels that need ashore the same high-level facilities the passengers experience on board.
“We have strong hopes of the cruise business continuing to grow into the future with longer term projects for 300 calls and 600,000 passengers by 2030,” added Al Muhairi.
Captain Mohamed Al Shamisi, Vice President, Operations, Ports Unit at ADPC added: “We are delighted to see the establishment of a cruise terminal at Mina Zayed and look forward to receiving the first passengers. The port is a key part of Abu Dhabi’s infrastructure and this project demonstrates the ongoing support between Government organisations to develop the economy and the tourism sector in the emirate.” In the 2010/2011 cruise season, Abu Dhabi received 78 calls by cruise liners with around 140,000 passengers disembarking.
Martijn Van de Linde, ADT’s Chief Executive Officer concluded: ”We began developing the cruise market five years ago, and are proud to be part of this new development that will further boost the experience for visitors coming to Abu Dhabi as part of a cruise vacation. We are also very pleased that MSC will join other leading cruise lines such as COSTA, AIDA, and Royal Caribbean here in Abu Dhabi. Jointly these lines will bring around 170,000 tourists to visit our wonderful city before the season ends in April next year.”